Tuesday, March 16

Early Tracking For 'Hot Tub', 'Train Your Dragon' Hollywood Elsewhere

Most people don't focus or even think about the weekend films until a few days before. That would explain the not-great tracking numbers for Hot Tub Time Machine in today's report (3.15). The trailers have been online for sometime, but MGM/UA doesn't seem to be spending much on LA billboard advertising. read more

Chain Tracking: 'Bounty' $20M, 'Diary' $13M, 'Repo' $12M notfabio