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Sweet Home Alabama (Movie Preview)
by Todd Heustess

Is Reese Witherspoon the next Meg Ryan or is she the next Alicia Silverstone? That is the question being batted around Hollywood as Witherspoon’s new romantic comedy gets ready to open nationwide on September 27.
When Witherspoon last top-lined a picture (2001’s Legally Blonde), the result was a $20 million opening weekend and a final tally of $96 million in the U.S., along with an astounding $131 million outside the U.S. Almost overnight, Witherspoon (who had earned industry respect with her ferocious, funny performance in 1999’s Election) went from well-liked actress to a major player in the industry. How major? Well, she got $5 million for Alabama (a substantial raise from the $1 million she received for Legally Blonde) and just in the last week agreed to a $15 million payday for Legally Blonde 2, putting her very close to the salary levels of Julia and Meg. Obviously, Disney (who’s distributing the picture through its Buena Vista arm) could use a live-action hit, but it’s Witherspoon who has a lot riding on the performance on the film because it’s her first top-billed performance since Legally Blonde.

When Alicia Silverstone hit it big with Clueless in 1995, she followed it with
Excess Baggage and Batman & Robin. Now, the decision to do Batman while
regrettable was understandable, but Excess Baggage was a resounding flop and the combination of the two flops killed her career momentum. Alicia dropped off the radar entirely, sinking so low that her next project is Child’s Play 5, which presumably will go straight-to-video.

At first glance, Witherspoon looks to avoid a similar pitfall with Alabama. It’s a fish-out-of-water romantic comedy quite similar in many ways to Blonde, and audiences may be ready for something other than My Big Fat Greek Wedding. Witherspoon has a core teen and young adult fan base and the strong marketing push from Disney, along with the strong supporting cast (Candice Bergen, Jean Smart, Patrick Dempsey) should broaden interest in the picture and lead to a strong opening weekend.

There’s not much advance buzz on the film yet, but it would appear that for at
least the purposes of the opening weekend that it's pretty much critic proof. Beyond the debut, reviews and word-of-mouth will be critical factors in determining the success of the film. Another opening weekend of $20 million
or higher will solidify the 26 year-old’s position as a force to be reckoned with in Hollywood. It would give further justification that her huge payday for the Legally Blonde sequel and set her on a Meg Ryan-like path of popularity. Of course, the potential downside in all of this is that she risks pigeonholing herself into the romantic comedy genre like Ryan has, but that would seem a small price to pay for $15 million a picture.


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