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Weekend Box Office American Wedding (Crowd Report)
by Lee Tistaert

Since American Wedding wasn't playing at any big theaters in LA, I went to the AMC Century 14 for the 9:40 pm show opening night.

Getting to the theater at 8:45, there was a small line of maybe 15 people waiting for the show, without it being sold out yet. Since I had two friends with me that aren't fans of waiting in line, we came back at 9:00, with the line already around one corner of the mall, with our waiting position being about the same as when I saw Bad Boys II there (opening night). As time progressed, the line snaked around a few corners, creating awe among moviegoers passing through.

I'm not sure how far the Bruce Almighty and Bad Boys II lines had gone opening night, but the crowd situation seemed to be somewhere in between (per-screen average wise), if not slightly lower than BB2. On the other hand, this appeared like a movie you could walk up to 20 - 30 minutes in advance and still get tickets; as the long line went in at 9:20, the marquee didn't even list the showing as sold out yet. At Bruce Almighty, the night was selling out in advance.

Prior to American Wedding’s debut, I had contemplated whether or not the sequel would pull in something like Anger Management despite R-rated promises. And with the rather last minute formation of the line, the scenario did remind me a bit of opening night at Anger Management in Westwood (at 10), with that show not even filling the 1300 seats available (around three-fourths filled). As a result, I can see an opening day gross in the region of $14.5 - 17.0 million for American Wedding.

Onto the previews… first one up was The Rundown, which had many cheers going into the air at The Rock’s first appearance (much like at Bad Boys II) followed by delighted responses at Seann William Scott. Laughs and giggles flowed throughout the ad; the crowd was into this.

Next up was Intolerable Cruelty, which had plenty of young women in the room howling at Clooney’s first shot. The response seemed sort of positive throughout the duration, but no strong vibes were picked up.

Uptown Girls followed, which played to mostly silence, with a few giggles at one point.

Under the Tuscan Sun was next, which like Uptown Girls, received a quiet reception; I don’t think anybody in that room was interested.

Following in its path was Underworld, which also got no evident responses, but a few sarcastic remarks seemed audible.

Second to last was Grind, which did in fact get a few people laughing/giggling at certain parts, but once it concluded there was a bit of laughter that seemed to stem from sarcasm.

The concluding ad was Marci X, which got a few giggles from females but nothing else.

Predictably for sold out attendance of 400-some people (consisting of mostly 17 - 30 year olds, with a pretty evenly split gender ratio), the reactions were wild throughout the movie, which caused me to miss a few lines due to crowd laughter. Applause did go into the air at one point and dealt with an issue between Seann William Scott and Eddie Kaye Thomas near the end (dealing with Stifler’s mom).

Overall, the crowd seemed to really like the flick and I heard several "I’ve got to see this again" comments walking out, with some of those remarks being made by folks in their mid-to-late 20’s. Though I was slightly disappointed with the movie (moderately enjoying it), folks at this screening walked out fulfilled.


American Wedding Total US Box Office: $104.354000 million (All-Time: 670)

Gareth's Review: A bawdy and funny romp that will delight fans of the series. [ B ]
Lee's Review: Entertaining for its running time, but instantly forgettable the next day. [ B- ]
Craig's Review: Defines everything I hate about big Hollywood comedies. [ D+ ]
Visitor Rating Average: B- (79 votes)
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