Playing in 3,186 theaters, Bad Boys II
grossed a massive $17.4 million in first
day receipts, averaging $5,468 per-screen.
The first day intake even overshot the
original film's opening weekend figure,
which came in at $15.5 million. With its
plot somewhat of a James Bond-like route,
the film even scorched Die Another Day,
which pulled in $16.8 million ($5,075
per-screen) in November of last year (with
a PG-13). The figure did not, however,
surpass Bruckheimer's own Pearl Harbor,
which cooked up $18.7 million (with a
three-hour running time).
Whether Bad Boys II hits $50 million this
weekend will rely on its second day
holdup. Being a pent up summer action
sequel, (young) fans may have rushed out
opening night to catch the flick
immediately; however, with an added bonus
of more than one core demographic under
its belt (unlike Triple X), older
moviegoers might make the difference.
Since adults are generally not likely to
create a rush factor on opening day, Bad
Boys' second day holdover could be
relatively smooth. With that in mind, the
sequel is on route to a weekend
performance in the region of $47 - 51
million.
Despite a
blockbuster status overseas, Rowan
Atkinson's spy spoof, Johnny English,
didn't exactly reign over here, as the
comedy took in a moderate $3.1 million.
Booked in 2,236 theaters, the Universal
release averaged $1,371 per-location. The
opening was somewhat in line with the
per-screen average of Jackie Chan's The
Tuxedo, which grossed $4.6 million on
opening day but a $1,521 average in 3,022
theaters.
Johnny English is
prone to carry a decent family audience
factor a la Tuxedo, which places its
chances of a good Saturday increase being
relatively promising. Johnny looks to
score roughly $9 - 10 million for the
weekend frame.
After an impressive
(weekend) premiere with A Walk to Remember
($12.2 million - $5,051 per-screen), Mandy
Moore's latest, How to Deal, will not
capture relevant gold. The teen drama
earned $2.8 million in ticket sales on
Friday, averaging a tame $1,188 per-screen
(compared to Walk's $4.5 million and
$1,889 average tally).
The opening was on
the same level as other dramatic adolescent genre
films, including crazy/beautiful ($1.8
million, but a $1,116 average), Anywhere
But Here ($1.9 million, $1,136 average),
and Where the Heart is ($3.0 million -
$1,218 average). A solid boost on Saturday
may not result from How to Deal, but a
weekend figure of $8.0 - 8.5 million
should follow. |