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Weekend Box Office Friday Box Office Analysis (6/27)
by Lee Tistaert

Despite a frantic ad-campaign suggesting possibly huge success, Charlie’s Angels: Full Throttle looks to walk relevant box office grounds as Vin Diesel’s actioneer, Triple X, with a 3-day figure slightly north of $40 million.

With a teaser trailer that threw every piece of logic out the window, showcasing its charm in front of Die Another Day audiences, and then displaying a cheesy yet outlandishly fun trailer with hip music and quick cutting, it would’ve seemed logical for Full Throttle to explode. Though a nearly $15 million first night take is rarely a sour news item, buzz had indicated potential at reaching the $20 million vicinity for first day sales. Charlie’s Angels 2 withdrew $14.7 million, averaging a hot $4,249 per-screen, compared to $13.7 million opening day of the original and $4,506 per-screen (and $40.2 million weekend).

The obvious question would be to ask what Sony did wrong, or at least, what stopped it from reaching at least slightly higher heights. Full Throttle, consisting of ideal sex appeal for teens, young adults, as well as middle-aged moviegoers, and garnering media attention like no other with press interviews and whatnot, would seem like a surefire flick to ignite fumes at the box office.

Though I thought the official preview was right on the money (at least since this movie isn’t meant to be taken too seriously), the fact that it barely represented a plot could have damaged some folks’ desire. But then again, those who attended the original knew a story wasn’t going to be priority, and with a big-budgeted loud sequel, you’d really expect its business to be at least somewhat greater.

The presence of Demi Moore (especially with the latest scoop) only seemed logical to boost its chances as well. But expectations aside, I think the true answer to its gross is somewhat of a mystery given the huge deliveries of popcorn rides so far this summer, and Angels’ free-for-all approach at cheesy fun.

If the Friday night rush factor was not as significant as for The Hulk and 2 Fast 2 Furious, and more like the performance rate of the original Charlie’s Angels, Full Throttle should be looking at a 3-day tally in the region of $43 million. With immense competition in the coming weeks, the Sony flick could have trouble seeking a long-term gross higher than that of the original ($125.3 million), but reaching that territory shouldn’t be too challenging, especially with inflated midweek sales opportunities.

Proving that its X-Men 2 ad spot likely aided its success enormously, Danny Boyle’s weird, psychological zombie flick, 28 Days Later, captured a rock solid $3.3 million in just 1,258 theaters, averaging a powerful $2,676 per-venue. Just like this year’s House of 1000 Corpses, helmed by Rob Zombie, gritty looking cult-classic style horror films are what’s in demand.

With Boyle’s most dedicated fans likely to be in specific theater markets (larger cities), Fox’s original limited release platform plan was probably ideal and would’ve likely achieved a very robust theater average. Nevertheless, 28 Days Later (facing a second day drop possibility) should rise to a weekend figure of $8 – 9 million, allowing it to top its production price tag of $15.0 million fairly easily, even if the project proves to have zero legs after its debut.


Charlie's Angels 2 Total US Box Office: $100.785000 million (All-Time: 714)

Gareth's Review: A fun time at the theater as long as you leave reality at the door. [ B- ]
Visitor Rating Average: C (99 votes)
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