Let’s take the last of these three for a closer
look… and for some reason I suddenly feel as if I should be
writing in pink.
Maybe that’s because filling the comedic
slot this Fourth of July weekend is
"Legally Blonde 2: Red, White & Blonde,"
featuring Reese Witherspoon as the highly
fashion-conscious Elle Woods. The film
will mark Reese’s first attempt at a
sequel and given the success of the first
"Legally Blonde" and the charm
she displayed that won both critics and
fans alike, there is a lot to live up to
with "Legally Blonde 2."
Filmed on a modest budget of $18M, the
first "Legally Blonde" made around $96M
domestically, which in turn made MGM think
"sequel" almost as fast as Elle could
point out a fashion faux-pas from across a
crowded auditorium. So two years later, we
have "Legally Blonde 2," with Elle Woods,
Attorney at Law, clashing with Washington
DC’s society instead of Harvard’s, and
this time around fighting for animal
rights, speaking up for those who cannot
speak for themselves.
In it, she will try to put a stop to
cosmetics testing on animals (a plot that
was dear to me the moment I heard of it).
She is driven by the fact that the parents
of her beloved Chihuahua, Bruiser are
being held captive at a lab; in response
to this outrage, she decides to go to
Washington DC to make a difference, and to
get a bill passed that will do so.
From the trailer and commercials, you may
have seen the scene where Elle is walking
up the steps of Capitol Hill – a pick dot
in a sea of black and gray suits. She
sticks out like a sore thumb, but as with
the first film, that seems to be the
point. Though people will most likely
judge and dismiss her at first sight, she
will find a way to make them listen and
realize that what she’s saying makes
sense, and that beyond the valley, she’s
talking smart.
If this all sounds familiar, I think it’s
because it is. It seems that although this
sequel finds Elle in a whole new world,
with a new passion to earnestly pursue,
she must go through the same numbers as in
the first film. I have not yet seen
"Legally Blonde 2," but from early buzz,
it seems as if Elle doesn’t get to build
on the triumphs she earned in the last
film, but rather, gets to do the same film
one more time.
As said, "Legally Blonde" worked for many
because Reese’s take on Elle Woods was
charming, and despite knowing what would
happen by film’s end (as with most sunny
comedies), the audience couldn’t help but
root for her. The first film made Reese a
bankable star and followed by the success
of "Sweet Home Alabama" ($127M), she has
earned a major pay increase, from $1M to
$15M for this summer’s very-pink
installment. That puts a lot of pressure
on her styled shoulders – to draw the
audiences back.
And will moviegoers want to see Elle go
through the same trials as last time? Will
we want to see her make some of the same
missteps, only to see her make strides by
film’s end? Haven’t we already seen this,
and more importantly, why would Elle have
to go through it all again? And how
disappointing will it be for us to watch
her be dismissed because she wears pink,
speaks valley, and is very much into
fashion? We know that she is smart, savvy,
and dedicated, and shouldn't this be
apparent to others too despite her being
dressed like "Capitol Barbie."
Those questions asked (and not yet
answered), we must also remember that
Reese Witherspoon is popular. And this
summer, with films basically having one
good week and then so-so weeks to follow,
"Legally Blonde 2: Red, White & Blonde"
will certainly rely on her star power to
get people in theater seats to want to see
Elle Woods again.
And if it proves to be not as surprising
or not as good as the first one, perhaps
it will still be OK. "Sweet Home Alabama"
was as predictable as anything and look at
how much money it made. Maybe it’s all
about timing, and maybe it will have legs
due to its lightness. Perhaps it could
find a steady and loyal crowd like the
glorious "Finding Nemo" has, and to a
lesser degree, the very easy-going "The
Italian Job." There doesn’t appear to be
another comedy like "Legally Blonde 2"
coming out in the weeks ahead and so this
is also promising for it.
As for this particular Fourth of July
weekend, there are as said to be three big
releases, but with them all being
different, it doesn’t seem as if they will
infringe on each other’s territories.
Those who want to check out "Terminator 3"
would probably have no interest in seeing
"Legally Blonde 2," and "Sinbad"’s
main competition will be "Nemo," not Elle
and her Capitol gang. Thus, "Legally
Blonde 2" should get as many fans as any
weekend released; and with the holiday, it
should easily make more than what the
first installment made in its first
weekend: $20M.
This time around, the production budget is
estimated at around $25M, so Reese and MGM
look to come out winners with whatever
"Legally Blonde 2"’s final domestic
box-office take is. I think it should make
over $100M by its end, giving Reese
another $100M movie – three out of her
last four; the exception being "The
Importance of Being Earnest" at only $8.3M
(but the sort of film she will hopefully
not forget in favor of only romantic or
very-pink comedies. Her next project being
Mina Nair’s "Vanity Fair" is encouraging,
looking as if she will balance her film
projects, not forgetting what made her
stand out in the first place).
As for promotion for the film, I think MGM
should release a few commercials that
showcase the plot of Elle wanting to get
legislation passed for animals because as
of now, it seems only focused on her
outfits and cheery remarks. To counter
these, it’d be nice to see a promo that
deals more with plot than
fashion, routines, and outrageous friends.
Being a star and married to Ryan Phillippe,
Reese Witherspoon gets free pub without
having to actually do the promoting, but
she did have the "Vogue" cover and I’m
sure she’ll be on a few more talk shows
before the film’s release. People will
definitely know that "Legally Blonde 2" is
an option come July 2, and with a subtitle
like "Red, White & Blonde," what better
time to release it at? |