The original MIB
took in $14.0 million on opening day
Wednesday for a sizzling $4,650
per-location, which was a hefty figure
back in the day. Nowadays with ticket
price inflation, adults have to pay up
to $10 dollars for a single ticket which
should leave a strong gap between the
ticket sales then and now. The goal for
the Men in Black sequel is to
conquer Jurassic Park III's $19.0
million ($5,540 per-theater) opening day
return (as well as topping Episode I),
which when considering the
circumstances, should be a breeze to
overcome. Anticipation and awareness is
top of the line right now, as filmgoers
await laughs and a fun ride, and
ultimately, to see the men in black once
again in action. With many of the folks
that ventured to Spider-Man and
Attack of the Clones opening
weekends bound to end up at MIB2
this weekend as well, the Sony
blockbuster should be headed for huge
box office fireworks.
If Men in Black II
scores a per-screen average reminiscent
of AOTC's first Friday intake, it
would score a Wednesday figure of nearly
$28 or 29 million (in roughly 3,550
theaters), possibly canceling out
Episode I as the biggest Wednesday
grosser of all time. Its likelihood of
venturing into the $8,000 zone
(per-screen wise) is not too bad, with a
single day sale that could very well
snag a figure in the $30's. Whether or
not it can top Harry Potter's
Friday gross of $32.3 million ($8,805
per-screen) on its opening day is a
lingering mystery, but not all that far
out there in prospects. With
Spider-Man being as the year's
biggest box office surprise, one can say
that theoretically anything is possible
nowadays (will MIB2 near
Spidey's opening day?) when it comes
to ticket sales and box office
deliveries. There was a day when a
$7,000 per-screen one-day gross was
pictured unimaginable when the last year
or two the marketplace has held many.
Also going in MIB2's
favor is that both Spidey and
Episode II premiered in a time when
their youth segments of the crowd had
school, whereas now, its Wednesday and
Thursday time slots are seen as a
weekend of itself, giving the Men in
Black follow-up ample of time to
cook up blistering sales. Adding to
that, the film's very short 85-some
minute running time will serve very well
in getting in as many moviegoers as
possible in terms of showtimes, allowing
more shows per-day to be available.
If Men in Black II
is booked in the vicinity of 3,550
theaters, an opening day gross of $28 -
34 million looks headed our way, with a
3-day and 5-day tally that could climb
to $80 and 135 million at the box
office. The film's Wednesday-Thursday
collaboration holds the potential to
surpass the original's Friday - Sunday
sales.
Be sure to tune in
throughout the week (Thursday & Friday)
and weekend for the latest box office
reports on the performance of Men in
Black II and the two other new releases.