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March Box Office Preview

by Lee Tistaert

Ah yes, a sequel to one of 1998's best popcorn flicks, or at least in my opinion. Wesley Snipes returns in the role as Blade in the new action adventure, and with New Line's aggressive ads showing up in Lord of the Rings and various other pictures, a big opening is in the works.

When the original Blade opened in August of '98, the film grossed $17.1 million in its launch, averaging a strong $7,353 per-site in 2,322 theaters. With films nowadays, sequels can get a big boost in their openings. Such incidences took place with The Mummy Returns and Rush Hour 2. While Blade 2 is likely to keep a good distance gap between those blockbusters, enough young folks (and primarily males) will be enthusiastic enough to give Blade a triumphant beginning. Two weeks Blade 2's opening, part of its audience will have had the Ice Cube comedy, All About the Benjamins, which should die down enough by the entrance of the Blade sequel. Teens and young adults haven't had an action adventure flick in a good while which should ensure a powerful debut. Likely to invade over 3000 theaters, Blade 2 could earn around $28.0 million in its debut.

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