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Weekend Box Office Old School (Crowd Report)
(
"It was pretty much a party house environment")
by Lee Tistaert

It certainly felt like it was college night out in Westwood, as gangs of young adults were bombarding the 10:10 (p.m.) line for Old School on opening night at the AMC Avco.

I would say the closest film that comes to mind in comparison is Jackass, but I also saw that at a much larger single screen theater (1,100 seats) in the same area. The line for Old School was formed at around 9:10, which was roughly the same time that the 10:30 (Thursday) sneak preview for Goldmember was gathered. And as time grew, the line stretched a good distance down the street. To help waste the time, college kids were cranking out beers in line, chugging it all before they let us in at about 9:45.

The auditorium seats somewhere around 400 and reached capacity pretty damn soon. If I am correct, this 4-plex hosted Animal House when it was just a single screen 1,000-seat theater. And I’ve heard a few stories about how when that flick was in release at this venue, college students were throwing beer bottles down the aisles and howling all the way through. While there was no tossing of the bottles, to say that it wasn’t a rowdy-as-hell crowd would be lying. A few cheers went into the air as the lights dimmed, followed by an endless list of commercials that were getting boo’s and nasty remarks.

First trailer up was Holes, which in my opinion looks dumb as all hell, and the reception from the wrong demographic was surely not through the roof. While it did get more of a quiet response, you could sense the negative vibe in the air.

Boat Trip followed, which retrieved an encouraging reaction from its load-up but nothing special throughout. Many sighs afterward.

Willard was next, and for anybody who’s seen this ad you can imagine the response this flick got from this crowd. Some boo’s were sounded off at its conclusion, but nothing too outrageous.

With the audience being eager for something actually good, Anger Management got some cheers and even claps with Adam Sandler’s presence (this was its first preview), along with more enthusiasm when Nicholson was introduced. A lot of laughs at the finale, but again, nothing outrageous but anticipation was definitely present.

Malibu’s Most Wanted was second to last, receiving an actually positive response from Jamie Kennedy’s presence but pretty low key for the rest of the way. Some laughs did result from the audience throughout, but it seemed as though there were only so many people genuinely laughing in comparison to the general crowd.

X-Men 2 wrapped up the list, letting a few cheers go into the air at its load-up, but silent responses during the actual preview. Even at its conclusion, the trailer didn’t get any cheers or applause but I’m willing to bet many of the same folks already saw the ad at Daredevil last week, giving their vocal chords more of a workout.

As the chain was displaying their typical advertising shtick for gift certificates and whatnot, eagerness for the show was building. However, once the Feature Presentation tag appeared, the reel suddenly switched to the beginning of the Willard trailer, retrieving lots of disappointed screams from the audience. This has got to be one of the funniest screw-ups I’ve seen in a while, as it was the most despised preview of the bunch. Not only that, but after Malibu’s Most Wanted left the screen, a guy remarked playfully enthusiastic, "Willard!" which predictably set off a nice laughter reaction. Once Willard’s second round finished, the crowd, being very party-like, gave in to solid round of claps and cheers, ending up in howls of laughs.

Old School itself was getting rave reactions from the pepped up audience. It didn’t take very long in terms of Vince Vaughn’s usual (first) rant until the crowd let in to a good-sized applause and lots of laughter filling the air. A lot of the solid jokes and gags actually retrieved strong claps throughout the film, as it was pretty much a party house environment. And I do have to add that a funny line or two were ultimately missed (having seen the film once before) due to uncontrollable laughter exploding from the crowd from a joke a few seconds before. The flick withdrew a boisterous applause when it ended, with most coming out of the comedy exclaiming how funny it was. Small groups of people were forming outside the 4-plex, and many laughs were being heard from college guys reenacting their favorite jokes.

I don’t know what American Pie was like opening night at this theater, but I wouldn’t be surprised if such played out box office wise. The crowd situation looked a bit more energetic than The Ring was opening night here (per-screen average wise), but branding it as a high $3,000 per-screen average (opening day tally) a la Jackass may be stretching it. With just 400 seats, it was a little tough to tell but it sure did have the feel for a big movie event, or shall I say big college event. As a side note, when the UCLA campus (which is in Westwood) was first shown in the film, the theater lit up in huge applause and howls.


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