I would say the
closest film that comes to mind in comparison is Jackass, but
I also saw that at a much larger single screen theater (1,100
seats) in the same area. The line for Old School was formed at
around 9:10, which was roughly the same time that the 10:30
(Thursday) sneak preview for Goldmember was gathered. And as
time grew, the line stretched a good distance down the street.
To help waste the time, college kids were cranking out beers
in line, chugging it all before they let us in at about 9:45.
The auditorium seats somewhere around 400 and reached capacity
pretty damn soon. If I am correct, this 4-plex hosted Animal
House when it was just a single screen 1,000-seat theater. And
I’ve heard a few stories about how when that flick was in
release at this venue, college students were throwing beer
bottles down the aisles and howling all the way through. While
there was no tossing of the bottles, to say that it wasn’t a
rowdy-as-hell crowd would be lying. A few cheers went into the
air as the lights dimmed, followed by an endless list of
commercials that were getting boo’s and nasty remarks.
First trailer up was Holes, which in my opinion looks dumb
as all hell, and the reception from the wrong demographic was
surely not through the roof. While it did get more of a quiet
response, you could sense the negative vibe in the air.
Boat Trip followed, which retrieved an encouraging reaction
from its load-up but nothing special throughout. Many sighs
afterward.
Willard was next, and for anybody who’s seen this ad you
can imagine the response this flick got from this crowd. Some
boo’s were sounded off at its conclusion, but nothing too
outrageous.
With the audience being eager for something actually good,
Anger Management got some cheers and even claps with Adam
Sandler’s presence (this was its first preview), along with
more enthusiasm when Nicholson was introduced. A lot of laughs
at the finale, but again, nothing outrageous but anticipation
was definitely present.
Malibu’s Most Wanted was second to last, receiving an
actually positive response from Jamie Kennedy’s presence but
pretty low key for the rest of the way. Some laughs did result
from the audience throughout, but it seemed as though there
were only so many people genuinely laughing in comparison to
the general crowd.
X-Men 2 wrapped up the list, letting a few cheers go into
the air at its load-up, but silent responses during the actual
preview. Even at its conclusion, the trailer didn’t get any
cheers or applause but I’m willing to bet many of the same
folks already saw the ad at Daredevil last week, giving their
vocal chords more of a workout.
As the chain was displaying their typical advertising
shtick for gift certificates and whatnot, eagerness for the
show was building. However, once the Feature Presentation tag
appeared, the reel suddenly switched to the beginning of the
Willard trailer, retrieving lots of disappointed screams from
the audience. This has got to be one of the funniest screw-ups
I’ve seen in a while, as it was the most despised preview of
the bunch. Not only that, but after Malibu’s Most Wanted left
the screen, a guy remarked playfully enthusiastic, "Willard!"
which predictably set off a nice laughter reaction. Once
Willard’s second round finished, the crowd, being very
party-like, gave in to solid round of claps and cheers, ending
up in howls of laughs.
Old School itself was getting rave reactions from the
pepped up audience. It didn’t take very long in terms of Vince
Vaughn’s usual (first) rant until the crowd let in to a
good-sized applause and lots of laughter filling the air. A
lot of the solid jokes and gags actually retrieved strong
claps throughout the film, as it was pretty much a party house
environment. And I do have to add that a funny line or two
were ultimately missed (having seen the film once before) due
to uncontrollable laughter exploding from the crowd from a
joke a few seconds before. The flick withdrew a boisterous applause when it
ended, with most coming out of the comedy exclaiming how funny
it was. Small groups of people were forming outside the
4-plex, and many laughs were being heard from college guys
reenacting their favorite jokes.
I don’t know what American Pie was like opening night at
this theater, but I wouldn’t be surprised if such played out
box office wise. The crowd situation looked a bit more
energetic than The Ring was opening night here (per-screen
average wise), but branding it as a high $3,000 per-screen
average (opening day tally) a la Jackass may be stretching it.
With just 400 seats, it was a little tough to tell but it sure
did have the feel for a big movie event, or shall I say big
college event. As a side note, when the UCLA campus (which is
in Westwood) was first shown in the film, the theater lit up
in huge applause and howls.