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If there's one thing that really
makes or breaks a movie's chances at
topping the box office charts, it's marketing first,
quality second. Ads can get
people to see a bad movie, while some
great movies never see the light
of day without a big marketing push.
This summer,
the marketing gurus are busy at
work. So far, their work has
paid off with a record yearly box
office pace which is on top of last
year's all-time record. Posters,
trailers and tie-ins are cooler and
more effective then ever.
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