Sports-centered dramas such as this one
tend to perform well with families; two
that stand out in recent memory are 2000's
"Remember the Titans" and 2002's "The
Rookie." The latter had to work a tad
harder to earn its loot (face it, Dennis
Quaid isn't as big as Denzel Washington)
but nevertheless, strong word-of-mouth for
the G-rated film propelled it to success.
Even though "Seabiscuit" is at a PG-13
rating, parents may still feel comfortable
taking their kids. First of all, it's
being promoted in a very clean,
good-hearted manner and second of all,
"Pirates of the Caribbean," a harder and
more violent PG-13, succeeded in luring
this particular crowd. If that's to be the
case for "Seabiscuit" as well, then it'll
be that much easier for it to perform
well.
Also keep in mind that "Seabiscuit" is
the first movie in a long time about the
sport of horse racing, so don't be
surprised if that group of fans makes an
impact as well. Online message boards have
been lit up about this film for a while
now with horseracing fans eager to see
Tobey Maguire's latest film. This may be
the most dependable of audiences, but
granted, it isn't the largest.
If it's difficult to find an audience
outside of horseracing fans early on,
"Seabiscuit" may have a rather tough time.
In order to make what it needs to satisfy
Universal's large investment, people will
need to first be attracted and then
satisfied with the film. Without both of
those vital steps, good buzz cannot grow,
which is something that this particular
film is depending on.
Last summer's "Road to Perdition" comes
to mind when I think about the situation
that "Seabiscuit" is in, mostly because
both are serious, Oscar-friendly dramas
being released in the middle of summer.
Although "Perdition" had three more
marketable leads -- Tom Hanks, Paul
Newman, and Jude Law -- the sell was still
rather tough (on top of that, it was rated
R in contrast to its heavy PG-13
competition).
Critics adored that film and it
generated a great deal of early awards
buzz, translating into a theatrical gross
of $90 million domestically. "Seabiscuit"
too is generating Oscar buzz, which I
think is due to the under-whelming
selection of films released so far this
year; some may see hope in this film as I
do.
I'm getting increasingly bored with
what has been hitting theaters week after
week this year, with only a few
exceptions. Endless amounts of
advertisement are, by this point, growing
stale and, like many summers before, the
films don't always quite live up to the
hype. We all know this, yet we still keep
going back, right? "Seabiscuit," however,
is an interesting prospect; to pit a drama
at the center of a summer consumed with
actioneers is a bold move, but remember,
it may either work well or flat-out bomb.
I, for one, am looking forward to going
to see this film due to my love for
"Pleasantville." Director Gary Ross and
Maguire first collaborated beautifully,
and so I hope that they deliver another
excellent film with "Seabiscuit." However,
I am not giving it impossible expectations
to live up to ("Pleasantville" is in fact
my favorite movie off all-time, mind you).
Although "Pleasantville" performed well at
the box office, grossing nearly $50
million domestically, "Seabiscuit" will
need to attract a larger audience.
"Pleasantville" is my type of film, but
really, it isn't for everyone. The way
"Seabiscuit" is being promoted, it looks
as though they may have a more marketable
film at hand.
Yet however many of us may see
"Seabiscuit" as an oasis in this dry field
of blockbusters, there may be twice as
many who would rather plot down their
money again for "Terminator 3: Rise of the
Machines" than see something heavier and
emotionally demanding like "Seabiscuit." I
may not be in the latter group, but by
knowing people that are in it, I can
understand the mentality to some degree –
summer is, for many, a time to have fun
and be entertained at the movies, which is
fine; movies are entertaining, remember?
But for those of us who have seen all
the big releases and had mixed reactions
to what we've seen (good and bad), this
film is interesting. I'll admit that I
want to see the "Tomb Raider" sequel as
much as any other person (the first was
bad, I know, but I just wanna see it,
okay?), so you can't say I'm bias. Heck,
I'm not even sure which I'll see first,
but I will most definitely make a trip to
each of them.
Those attracted to previous Tobey
Maguire dramas such as "Cider House
Rules," "Ice Storm," and "Wonder Boys" may
very well be among those seated at
"Seabiscuit" when it opens; those who
flocked to "Spider-Man" may be elsewhere,
but maybe not. The target audience is
different for his latest film, but Maguire
is a good actor, plain and simple. All
things considered, Maguire's name will be
put to the test, and like the movie,
there's no telling how it'll turn out;
younger audiences may have connected with
him in "Spider-Man" and may decide to take
a shot at "Seabiscuit." Who knows?
Summer is commonly propelled by movies
like "Tomb Raider" and "Spider-Man," but
that doesn't necessarily mean a film such
as "Seabiscuit" doesn't have a shot as
well – all bets are off. As we count down
the days before a fierce box office race
begins, there's time to wonder which way
"Seabiscuit" will go. Will it collapse
early on, struggling to finish, or will
this darkhorse keep a steady pace and
finish strong, proud, and as a success?
There's no way to be sure – may the
race begin.