Spider-Man will attempt to become one of
only twelve comic book movies to make it
over the $100 million mark at the
domestic box office. Only eleven comic
book flicks have achieved that milestone
(the movies mentioned above and the
following: Superman - $134 million, The
Mask - $120 million, Superman II - $108
million, Batman & Robin - $107 million,
Dick Tracy - $103 million and Casper -
$100 million).
Will Spider-Man make over $100 million?
That's like asking what 1+ 1
equals. Both answers are
no-brainers. The question really is,
will Spider-Man make over $200 million,
making it only the third comic book to
silver screen adaptation to do so? The
truth is that people are flocking to
movies as of late. Last year was a
record setting year with six 2001
releases making over $200 million. There
were five movies that opened with over
$60 million on their opening weekend.
This year box office numbers are already
higher than the same time last year. Ice
Age is on its way to make $180 - 200
million. LOTR has made about $150
million in 2002 (the rest of the $300
million was made in 2001). A Beautiful
Mind has grossed about $150 million in
2002. Black Hawk Down managed over $100
million and Panic Room is closing in on
it.
Opening weekends have become more and
more important in the movie industry
over the last few years. No longer do
movies spend months on end in theaters
and steadily grow in box office revenue.
You have to open big to have a chance of
at least making your money back. Now the
question of Spider-Man making $100
million should be answered within a week
of its release. My guess is that it will
be one of the higher ranking openings in
box office history. The last big comic
book to big screen adaptation was X-Men,
which opened with $54 million and went
on to make three times its opening
weekend by the end of its run (X-Men's
opening weekend is the biggest of all
time for a comic book adaptation,
followed by Batman Forever with $52
million and MIB with $51 million).
I have said earlier that the Spider-Man
will likely open around at least $60
million, but as the release draws near
and the buzz becomes more deafening, I
have a feeling that this movie is going
to open above expectations. As of now I
am agreeing more with what Lee's early
prediction is, right around $75 - $80
million for opening weekend.
The biggest thing that Spider-Man has to
worry about is of course the release of
Attack of the Clones a short two weeks
later. Spider-Man has to make as much as
it can since AOTC will cut into its
grosses a great deal. But if Spider-Man
opens with let's say $75 million and
drops to about $40 million in its
sophomore weekend, it could have between
$140 and 150 million once AOTC rolls
around. It all depends on how well the
movie is received by those that see it
the first weekend. Spider-Man could
possibly suffer a 50+% drop in its
second weekend. If its drop is larger
than 50%, then Sony can forget about
making over $200 million.
If Spider-Man can hold on for a strong
third weekend opposite AOTC, it has the
long Memorial Day weekend to look
forward to in its fourth weekend in
release to add more to its total. The
trailers for Spider-Man look amazing and
Raimi seems to have done an incredible
job with this film. It might not get the
reviews or the grosses of LOTR, but I
believe that fans will regard it as done
just the way they imagined Spider-Man
should be done.
Tobey Maguire at first didn't seem like
the logical choice, but I think he's
proven that he would go the extra mile
to play Spider-Man, as well as add more
depth. Willem Dafoe is in the role he
was meant to play and with his acting
talent, he will bring much more to the
Spider-Man legend than most of the
Batman villains have (especially Arnold
Schwarzenneger and Uma Thurman). I have
heard that some fans don't appreciate
Kirsten Dunst being in the movie, but
she is a good actress. Though she might
not have that much to work with here.
The bottom line is that Spider-Man will
start off the summer movie season
similar to last year's The Mummy Returns
(which opened with an unbelievable $68
million). The difference is that it will
make more over summer than Mummy did.
Spider-Man should end its run with
around $250 million. No, make that $252
million (beating the top grossing comic
book adaptation, Batman, by $1 million).