Okay, it's great but I
was actually expecting a little more
than what occurred last month. In last
month's State of of Movies column I
mentioned that at least four movies
released in March could cross the $100
million mark. While the verdict is still
out on Blade II and Panic Room, only one
other movie crossed the $100 million
mark (Ice Age). Two other movies that
were supposed to do better were the Mel
Gibson war movie, We Were Soldiers and
the Guy Pearce time traveling picture,
The Time Machine.
First of all, let me
discuss the blockbuster Ice Age. Last
month I predicted that the movie "could
actually reach the $150 million
mark...Ice Age could gross anywhere from
$125 - 175 million." I was a little more
optimistic than other predictors about
how the movie would do at the box
office. Turns out that I was right.
After besting the previous March opening
record by more than 30% with a $46
million opening, the movie grossed $117
million by the end of the month. In its
third weekend it was still ranked second
with about $18.5 million! By the end of
its run the movie should have $170 - 190
million.
The second best opening
of the month was the vampire action
sequel, Blade II, bringing in
$32.5 million in its first weekend. With
an opening like that the movie is a lock
to gross over $100 million, right? Not
so fast. As I said last month, Blade 2
will open big but "it will most likely
see a huge decline in its second
weekend." The drop in its second weekend
was almost 60% to $13 million. After ten
days the flick has grossed about $55
million. It's not bad but the movie
won't make $100 million, unless the
decline in its third weekend is 25 -
30%. Blade 2 will most likely end its
run with $80 - 90 million which is still
very good.
The Jodie Foster/David
Fincher thriller, Panic Room had
the third biggest opening in March 2002
in the last weekend of the month. Final
figures puts the total at $30.1 million.
I would surmise that this movie would
decline less than Blade II in its second
weekend; maybe around 40 - 50%, which
would give it a sophomore weekend gross
of $15 - 18 million and a total of
around $55 million in ten days. I know,
it's the same as what Blade II had after
ten days but Panic Room would have made
up the $2.5 million it was behind after
opening weekend. And if it makes at
least $15 million, the movie should make
it to exactly $100 million (to figure
out how a movie will do, multiply the
first weekend by four. That should be
the total it will end up with, which
means Panic should make $120 million.
But with a movie that opens so big,
there should be a bigger decline than
usual. So, after its second weekend,
take that total, multiply it by three
and you should come up with the ballpark
figure. So, if Panic Room makes $15
million in its second weekend for a
total of $55 million, you multiply 15
times three which gives you $45 million.
Add that to $55 million and you have
$100 million). Of course, Panic could
get the great word of mouth that it
deserves and end up with at least $120
million.
We Were Soldiers
turned out to be less of a hit than I
expected. In the Weekend Outlook I
predicted $20 million for its opening
weekend which was correct, and meant
that the movie should make at least $80
million, but it might not quite make
that, though it will be close. But you
would expect a Mel Gibson movie to do a
little better over time. By the end of
March its total stood at $67 million.
Soldiers should end up with about $75 -
80 million. Look for his collaboration
with M. Night Shyamalan in August's
Signs to be much more fruitful.
Damn was I way off on
the E.T. re-issue or what? The
movie opened with a pathetic $14
million. My prediction for opening
weekend was $40 million! E.T. won't even
make $40 million in its entire run! Go
ahead and laugh. The movie did make less
than every predictor had thought but my
prediction was way out there. Most
likely the worst prediction I have ever
made. My reasoning was that families
would flock to it like they had the
previous weekend for Ice Age and it is a
classic after all.
In it's second weekend,
E.T. fell along the same lines as Blade
II, dropping 57%! This experience much
be as disappointing to Spielberg as the
whole A.I. fiasco. Maybe he should stay
away from movie titles that are
abbreviations and two letters long (E.T.
and A.I.). Okay, it's not all that bad.
E.T. has already jumped into the third
spot past Phantom Menace for all time
top grossing movies. It just won't jump
over the number two movie, Star
Wars. Plus, his next movie, Minority
Report is my pick to be the fourth
highest grossing movie of the summer
(behind Attack of the Clones, Spider-Man
and MIB2). I could see the movie
starring Tom Cruise making close to $200
million.
Turns out that I wasn't
the only one that hated Guy Pearce's
The Time Machine. While the movie
opened with great numbers ($22.6
million), it fell quickly because of
poor word of mouth. By its fourth
weekend in theaters the movie wasn't
even in the top ten anymore! Time
Machine had some truly great effects but
this is a movie that proves that you
need more than special effects to make
it a success. The story (following the
classic book) was just too
ridiculous. The movie ended up grossing
about $50 million.
And I guess the Robert
De Niro/Eddie Murphy action comedy,
Showtime was even worse than Time
Machine. With two successful stars I
thought that the movie was going to make
a lot more, but by its third weekend in
release the movie had dropped to number
ten of the top grossing movies. Its
total by the end of March was $33
million and should end up with about
$42.5 million.
Resident Evil
surprised many with its big $17.7
million opening, but the same thing
happened to it as with Blade II and The
Time Machine as it dropped steeply in
its second weekend, and dropped out of
the top ten by its third weekend. It
should end up with about $40 million.
Disney's The Rookie
opened pretty big ($15 million) and
should drop little from week to week,
probably ending with close to $50
million in box office receipts.
Clockstoppers
opened with an average $10 million and
should end up with about $30 - 40
million.
I know that many people
knew about Death to Smoochy since
everywhere you go on the internet, the
movie's ads popped up. I guess people
just didn't care much. Maybe they were
annoyed by the ads on the internet and
refused to see it. Smoochy brought in a
very low $4 million in its first weekend
and will be lucky to make $15 million.
40 Days and 40 Nights
did pretty good for itself, making close
to $40 million. For an R-rated movie
with only one recognizable star (Josh
Hartnett), that amount is better than
expected.
Other disappointments
for the month of March include the
action comedy, All About The
Benjamins (less than $30 million
gross) and Sorority Boys (less
than $10 million).
Lord of the Rings
finally crossed the $300 million mark on
the last weekend of March. During March
it also crossed the $500 million mark in
overseas grosses, meaning that the movie
has already made over $800 million
worldwide (the exact figures aren't
available but LOTR should have passed
Independence Day for the #5 top grossing
movie worldwide by now and is close to
passing ID4 for the #10 spot on the
domestic list). With a price tag of $270
million for making the entire trilogy,
the first movie alone has made three
times that amount with the next two
installments coming out December 2002
and 2003.
Harry Potter is
#7 on the domestic list with $316
million and has jumped into second place
on the all time worldwide list with over
$935 million (Titanic still has a
comfortable lead with $1.835 billion
worldwide, a figure that might not get
passed for another 15 or 20 years once
inflation catches up).
April
This month most likely
will have less $20 million openings than
March had $30 million openings. If you
look at the list of movies coming out
this month you might see a possibility
of one or maybe two movies opening over
$20 million. Actually, it will be
surprising if three movies open higher
than $10 million. That's okay, people
probably need to save their money for
the monstrous summer months coming up.
The biggest movie of the
month should be The Scorpion King,
a prequel to the hits: The Mummy and The
Mummy Returns. Reprising his role as the
Scorpion King from Mummy Returns, The
Rock should not expect an opening like
either of the Mummy movies (the first
one opened with over $40 million and the
sequel opened with over $60 million),
but I think that it will do much better
than some are expecting. There are many
Rock fans out there and the movie will
benefit from the huge ad-campaign that
it has received. It will open big but it
will have to make money quickly before
it gets lost in the shuffle over the
summer, starting only two weeks later
with Spider-Man. Don't laugh, but I
think this movie stands a chance of
making at least $80 million, but look
for it to make anywhere between $60 and
$100 million. I would have brought the
movie out a week or two earlier to give
it some more breathing room.
A movie that could
actually open pretty big but fall as
much as Blade II in its second weekend
is Jason X. When seeing the
ridiculous previews in theaters I've
actually heard other audience members
say that they "have to see that". Jason
in space? Jason becoming half cyborg?
Well, at least it has a little more
imagination than the previous hundred
Jason movies I guess. I'm going out on a
limb here: Jason is going to kill a few
young pretty faces and then the innocent
looking, quiet virgin is going to kill
him in the end (maybe releasing him into
outer space). Then Jason 11 could be
Jason vs Aliens or Jason vs Predator as
he lands on an alien planet! No, that
would be too ridiculous (of course we
have gone way passed that point with the
Jason movies).
Still, Jason X could see
an opening in the teens and maybe end
with about $30 - 40 million. I've heard
that the Ben Affleck/Samuel L. Jackson
movie, Changing Lanes is really
bad. Still, with two stars like them the
movie should survive and make some good
money, right? Well, just look at how
Showtime did. Changing Lanes could have
similar results. The movie could open
over $10 million but if its as bad as
they say then it should drop
quickly. Look for the film to make $30 -
40 million.
The movie that I am
looking forward to the most in April is
Life, or Something Like It,
starring the newly crowned "the world's
perfect body (by Vogue)" Angelina Jolie.
And no, I'm not excited to see the
"perfect body", but rather the story.
Angelina Jolie plays a TV journalist who
finds out from a homeless man that she
will die within a week. The man also
makes other predictions that come true
and Jolie's characters starts believing
that she will die. The movie is coming
out on the last weekend of the month,
just one week before Spider-Man but is
likely to attract mostly females that
might not be too enthusiastic about
seeing Spider-Man. Life could receive
good word of mouth and make $30 - 50
million.
Another female star with
hits in the past is coming out with a
different kind of role, playing a
homicide detective. Sandra Bullock will
star in the suspense thriller, Murder
by Numbers. It is probably the
darkest movie that she has come out in
and the previews look interesting enough
to get some good reviews and some
interest from moviegoers. The R-rating
will limit the possibility of big
numbers, so Murder will probably make
less than $40 million.
Ashley Judd, Morgan
Freeman and Jim Caviezel will star in
the military courtroom thriller, High
Crimes. Premiering early in the
month, the movie might actually do
pretty good before the onslaught of
summer movies. Opening in a good amount
of theaters, High Crimes will be
interesting to see if the movie catches
on with its two established stars (Judd
and Freeman) and another rising star (Caviezel). The
last time that Judd and Freeman
collaborated on a movie, it made over
$60 million (Kiss the Girls), and it's
been a while since Judd has had a movie
that made over $40 million (Double
Jeopardy made $116 million in 1999). I'm
afraid that High Crimes will suffer a
similar fate, since there aren't too
many moviegoers that know about it. Look
for it to make $30 - 40 million.
I know that there are
some people that are really looking
forward to Big Trouble, so it's
surprising that the movie is premiering
in less than 2,000 theaters. The studio
must remember the awful returns on Tim
Allen's last movie, Joe Somebody. Big
Trouble will make in the area of $25
million in it's entire theater run.
Other movies that will
do less than $25 million worth of
business is Jonah: A Veggie Tales
Movie, Van Wilder and
Frailty (although this movie looks
pretty interesting).
So, Hollywood is taking a month off. But
get rested because May will start off
the summer with a bang! (Check back next
month when I discuss the box office
possibilities of Spider-Man,
Attack of the Clones, The New Guy,
Insomnia, Enough, The
Sum of All Fears and Spirit:
Stallion of the Cimarron, among
others. Also check out the Summer
Challenge page, coming soon!).