Friday Box Office Analysis (10/8)
Friday Night Lights poster
By Lee Tistaert     Published October 9, 2004
With generally positive reviews in its favor and attracting young and middle aged viewers, Friday Night Lights benefited from its wider appeal, as well as from the limited, intriguing options in the marketplace.
Friday Night Lights debuted right in gear with Disney?s Remember the Titans on Friday, though the movie did not enjoy such a red-hot per-screen average. The film took in $7.0 million in 2,667 theaters, averaging a potent $2,618 per-screen; Titans played in 1,865 theaters and averaged $3,695 per-screen.

With generally positive reviews in its favor and attracting young and middle aged viewers, Friday Night Lights benefited from its wider appeal compared to the usual teen flicks, as well as from the limited, intriguing options in the marketplace. The ad-campaign, with its trailer at many Collateral screenings and commercials during televised football events, played efficiently, promising moviegoers with a serious story about the beloved sport, and good action.

However, Friday Night Lights shouldn?t be as widely appealing as Titans was, considering that movie attracted just about every demographic on the map with its promise of a big crowd pleaser. And the movie might even see a downsize in ticket sales by Saturday, as with its football setting hardcore fans of the sport could have very well rushed out on opening night. Saturday should be between nearly $7.0 million ($2,550ish average) and $7.5 million, which would put its weekend on course for roughly $18 - 19 million.

Raise Your Voice debuted on Friday to the tune of $1.4 million in 2,521 theaters, averaging a pitiful $550 per-screen. The figure is way below the takes of Cinderella Story and The Lizzie McGuire Movie ($5.7 million - $2,013 per-screen), and opened in line with Katie Holmes? box office disaster, First Daughter ($1.3 million - $583 per-screen). The movie?s ad-campaign seemed to come at the last minute (and had no solid flick for its trailer to be featured at, no less), as Cinderella Story at least managed ad spots before The Prizoner of Azkaban, which couldn?t have hurt its status. First Daughter saw a 30% gain on Saturday, and if Voice plays similarly its Saturday gross will be roughly $1.8 million, en route to about $4.0 million for the weekend.
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'Friday Night Lights' Articles
  • Greg's Friday Night Lights review A
    October 16, 2004    It is an extremely accurate portrayal of how hard a sport it really is, both physically and emotionally. -- Greg Ward
  • Craig's Friday Night Lights review A-
    October 11, 2004    We really begin to care about these characters, and what's even more striking is that their story becomes a powerful and heart-wrenching piece of work. -- Craig Younkin
  • Crowd Report: "Friday Night Lights"
    October 9, 2004    From what I saw with the 10:10 show I was at, it?s looking like a $5 - 6 million Friday gross. -- Lee Tistaert
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