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Box office comparisons - Review: Justice League (C)
Craig Younkin
Friday Box Office Analysis (3/25)
By Lee Tistaert Published March 26, 2005
The debut {of Guess Who} marks the biggest opening day for either star headlining a picture.
Ashton Kutcher and Bernie Mac?s comedy, Guess Who, topped the box office on Friday, grossing $8.2 million and averaging a potent $2,619 per-screen. The debut marks the biggest opening day for either star headlining a picture, as Kutcher?s Butterfly Effect had grossed $6.1 million and $2,335 per-screen, while Just Married turned in $6.4 million and $2,315 per-screen. And Bad Santa, the foul-mouthed sleeper hit in which Mac had a supporting part, grossed $4.6 million but a solid $2,294 average in just 2,005 theaters.
Considering the Friday holiday, some Saturday increases will be questionable, and Guess Who might slide. Dude Where?s My Car had increased 6% on its second day (from $5.2 million and $2,472/screen to $5.4 million and $2,611/screen), while Butterfly Effect and Just Married received 12% and 15% increases, respectively (on normal weekends). If it jumps, Guess Who is likely to repeat the cycle of Dude, with $8.5 - 9.0 million possible, or $7.5 - 8.0 million on the low side. For the weekend, Guess Who might turn in $21 - 23 million.
In its second day of release (it opened on Thursday), Miss Congeniality 2 ranked a notch above Two Weeks Notice, earning $5.6 million in 3,183 theaters, averaging a decent $1,751 per-screen. Two Weeks Notice had grossed $4.7 million and $1,693 per-screen, and finished the weekend with $14.3 million. The figure is also similar to Showtime (which also featured William Shatner), which had taken in $5.1 million and $1,742 per-screen.
The original Miss Congeniality debuted to $4.2 million, averaging $1,559 per-screen in 2,669 theaters. The first entry reached $100 million domestically, which would normally make this a disappointing bow, although it opened at Christmas time when moviegoers frequent the theaters for almost anything that is playing. Thursday?s decent opening of $3.2 million suggests a potential increase on Saturday, with a chance in the high 20% range, which could put the weekend at around $17.0 million (or as low as $15 million if it falls).
Considering the Friday holiday, some Saturday increases will be questionable, and Guess Who might slide. Dude Where?s My Car had increased 6% on its second day (from $5.2 million and $2,472/screen to $5.4 million and $2,611/screen), while Butterfly Effect and Just Married received 12% and 15% increases, respectively (on normal weekends). If it jumps, Guess Who is likely to repeat the cycle of Dude, with $8.5 - 9.0 million possible, or $7.5 - 8.0 million on the low side. For the weekend, Guess Who might turn in $21 - 23 million.
In its second day of release (it opened on Thursday), Miss Congeniality 2 ranked a notch above Two Weeks Notice, earning $5.6 million in 3,183 theaters, averaging a decent $1,751 per-screen. Two Weeks Notice had grossed $4.7 million and $1,693 per-screen, and finished the weekend with $14.3 million. The figure is also similar to Showtime (which also featured William Shatner), which had taken in $5.1 million and $1,742 per-screen.
The original Miss Congeniality debuted to $4.2 million, averaging $1,559 per-screen in 2,669 theaters. The first entry reached $100 million domestically, which would normally make this a disappointing bow, although it opened at Christmas time when moviegoers frequent the theaters for almost anything that is playing. Thursday?s decent opening of $3.2 million suggests a potential increase on Saturday, with a chance in the high 20% range, which could put the weekend at around $17.0 million (or as low as $15 million if it falls).
'Guess Who' Articles
- Craig's Guess Who review C
March 27, 2005 Should be saying more about racial differences than it actually does, and in a much funnier way. -- Craig Younkin - Weekend Outlook Chat (March 25 - 27)
March 24, 2005 Is it me or do the ads for Guess Who lack a certain punch compared to Just Married ($17.5 million) or Butterfly Effect ($17.1 million). -- Staff of LMI
